Madly Sweetly

Designed in New Zealand, Madly Sweetly is the everyday lifestyle sister label to the wildly successful New Zealand label, ‘Loobie’s Story’. Designed with the New Zealand woman in mind – even the gorgeous fabric prints are created in New Zealand, and are exclusive to Madly Sweetly. The team works closely with their manufacturing partners in China to ensure superb quality. The range is relaxed and contemporary, with an effortless mix and match style of wardrobe essentials for the busy woman of today. Madly Sweetly touches on the trends, but is not driven by them, with an inclination to build a collection of clothing that offers longevity and works for your lifestyle.