Swanndri

An iconic Kiwi brand, Swanndri have kept people comfortable for more than 100 years.  William Broome first devised and trademarked his brand, designed to keep you dry like a "swan's plummage", in 1913.  Since then, Swanndri clothing has been worn on the farms, in the mountains, and in the forests of New Zealand and around the world. These days, Swanndri’s signature style extends beyond the rural environment and is a real crowd pleaser for city life too.
Perhaps Broome was inspired by a particularly rainy summer at his home in Taranaki, or perhaps he just had the foresight to know that Kiwi weather can turn in an instant. Either way, from day one, Swanndri has been designed to keep rural New Zealanders comfortable no matter what the weather threw at them: from bitterly cold and wet winter mornings to hot, harsh summer afternoons.
In 2005, Swanndri began to move manufacturing of most items off shore, as the resources available in New Zealand no longer met the needs of the growing business. However, they maintain their exacting standards and use New Zealand grown, cruelty-free wool for their wool garments.